Church Wear Hits the Road: Our Incredible Week at the SALT Conference in Nashville
From October 8–10, our team packed up the van, hit the road for a 12-hour drive from Omaha to Nashville, and joined hundreds of church creatives, worship leaders, and ministry teams at SALT Conference 2025.
It was our first time sponsoring the event — and honestly, it exceeded every expectation.
A Booth That Never Stopped Moving
From the moment the doors opened, the Church Wear booth was packed. Every single hour of the three-day event, we were talking with church leaders, ministry teams, and creative directors who care deeply about quality, purpose-driven merch.
We handed out 250 custom tote bags, over 200 hats, and piles of stickers, all designed and manufactured by our team. Every tote bag and hat was created with the same attention to detail we give to every client — retail-quality materials, sharp finishing, and that signature Church Wear feel.
But the real highlight wasn’t the giveaways. It was the conversations.
We connected with pastors, designers, and ministry leaders from across the U.S. — and even from Australia, Canada, Singapore, and the UK. Hearing how churches around the world are using merch to tell their story and share the gospel was incredibly inspiring.
Real Conversations. Real Relationships.
What made SALT special wasn’t just the buzz — it was the heart.
We spent hours talking about how custom church merch can serve as a tool for outreach, not just branding. We heard story after story from churches that want to create apparel people are proud to wear — not just another t-shirt for the back of the closet.
Our booth became a place of creativity and connection. Pastors brought their team members back to talk through ideas. Ministry leaders showed us photos of past merch projects and asked, “Can you make something like this—but better?”
The answer, of course, was yes.
Capturing the Experience
We vlogged the entire trip — from loading the van in Omaha to interviews in the exhibit hall — capturing real conversations with new friends and creative leaders. Those stories will show up soon on our YouTube channel, where we’ll share what we learned, what inspired us, and how God is using creativity to reach people in fresh ways.
This wasn’t just an event for us — it was a reminder that the church creative community is alive, passionate, and on mission.
Why Events Like SALT Matter
As a company built to serve the church, events like SALT help us stay connected to what matters most: people. It’s one thing to manufacture great apparel; it’s another to hear firsthand how a t-shirt or hoodie can become a conversation starter for Jesus.
We came home tired, grateful, and more fired up than ever to help ministries cut out the markups, save $8–$12 per piece, and create fully custom, retail-ready apparel that reflects the excellence and heart of their mission.
Final Thoughts
Our week at SALT reminded us why we do what we do. This isn’t just about clothing — it’s about equipping the church with tools that tell their story well.
If we met you at SALT, thank you for stopping by the booth, grabbing a tote, and sharing your heart with us. And if we haven’t met yet — stay tuned. The next stop might be your city.
